Market Disruption: Red Dead 2 Deluxe Upgrade Edition
Red Dead Redemption 2’s release strategy, offering a “Deluxe Upgrade” edition, has disrupted the gaming market. Typically, post-launch content is sold separately as downloadable content (DLC), but Rockstar Games' decision to include substantial bonuses and exclusive items in the upgrade has incentivized players to purchase the more expensive version. This move challenges the traditional DLC model, potentially altering market trends and revenue streams in the gaming industry.
